Interactive Art Posters Based on Electronic Technology

Abstract

Interactive art posters have emerged as a transformative medium in contemporary visual communication, merging traditional graphic design with electronic technologies to create dynamic, participatory experiences. Unlike static posters, interactive designs engage audiences through motion, touch, sound, and digital media, allowing viewers to actively influence visual content and messaging. This review traces the historical evolution of posters, from early printed lithographs to modern digital and interactive formats, highlighting the contributions of influential artists and the integration of emerging technologies that have reshaped audience engagement. The study categorizes interactive posters into several types, including audio-responsive, motion-activated, touch-sensitive, augmented reality (AR), and Internet of Things (IoT)-enabled designs. Each type offers unique opportunities for visual storytelling, user participation, and multisensory engagement. Effective design principles emphasize aesthetic clarity, intuitive usability, accessibility, and contextual relevance, ensuring that technological elements enhance rather than distract from the intended message. Despite their advantages, interactive posters face significant challenges, including technical complexity, production costs, energy consumption, durability, and sustainability concerns. Additionally, designers must address accessibility issues and ethical considerations, such as privacy when using sensors or connected devices. These limitations underscore the importance of thoughtful design and careful integration of technology to achieve meaningful audience interaction. Looking forward, interactive poster design is expected to advance through the incorporation of artificial intelligence, augmented and mixed reality, eco-conscious materials, and networked cross-media applications. By combining creativity with technological innovation, interactive posters are poised to redefine visual communication, offering immersive, adaptive, and socially engaging experiences. This review provides a comprehensive overview of the field, highlighting trends, design strategies, challenges, and future directions in interactive poster design.