Examining the Role of Vitality Components of Commercial Centers in Different Ages (Case Example: Commercial Centers of Tehran)
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Abstract
Commercial centers can be seen as the evolved form of Iran's traditional markets, which have evolved day by day with the passage of time. These places, despite the presence of diverse spaces, target specific groups, and spatial vitality is created for specific groups in the space. Persuasion in the space of commercial centers invites certain age groups to the space. This research has been done with the aim of extracting differences between the components of vitality in different ages of commercial centers. The research method is a combination of nested type and in the first qualitative stage, interviews with thinkers using the Delphi technique were used to identify the components, and from the results obtained from this stage, a questionnaire is compiled and provided to space users, for example in the quantitative stage, using Morgan's table, 384 people are selected. In the quantitative stage, SPSS and SIGMAPLOT software are used for data analysis: the results show that in the age group of 20 to 40 years, the highest factor share is related to the activity components are safety and continuity with the values of (1.000), (0.958) and (0.929). The lowest factor contribution is related to the revitalization of place and the sense of place with the value of (0.333). In the age group of 40 to 60 years, the largest factor share is related to recreation and entertainment with a value of (0.254), in the age group of 60 to 80 years, the largest factor share is related to comfort and access with values of (1.000) and access is (0.921), comfort and the lowest contributing factors are related to the components of revitalization of place and sense of place, recreation and entertainment (0.246).
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